We exclusively use 95% platinum ruthenium because it offers the best combination of color, hardness, and workability. It also may be stamped "PLAT" according to FTC guidelines.

One of the great benefits to pure platinum is that it's "hypo allergenic." Well, technically, it's non-reactive, therefore, alloy choice becomes critical in keeping platinum jewelry "non-reactive" or "hypo allergenic."  There are several alloys out there that make platinum jewelry reactive - in otherwords, people develop skin irritations. The most notable "reactive" alloy is platinum/cobalt. This alloy was developed with the intent of making platnium easier to cast (but with little concern of the loss of benefit to the end customer). It also adds magnetic properties to platinum...not fun when trying to separate steel from bench-sweeps!

Another reactive alloy would be platinum/copper: the biochemistry of certain people causes them to "leech" copper out of jewelry alloys. Although platinum copper is not as common, it's out there. For more information from the Platinum Guild, click here and here.